Privacy Policy

1. Data Controller

The data controller responsible for the processing of your personal data is:

Business Name: CaJu Creative

Address: Heirloom Ct., Turlock, CA, 95382

Email: caju@caju-creative.com

2. Information We Collect

Personal data refers to any information that can identify you directly or indirectly. We may collect and process the following personal data:

• Identity Data: Name, email address, phone number, and business details if you contact us or purchase our services.
• Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
• Usage Data: Information about how you use our website, products, and services.
• Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.
• Calculator Data: Your email address and the business revenue, margin, acquisition, capacity, and measurement assumptions you submit to generate a marketing budget plan.
• Aggregated Data: Statistical or demographic data that we may collect, use, and share for lawful business purposes.
• Cookies and Similar Technologies: Essential storage supports authentication, security, and your privacy preferences. Optional analytics and advertising technologies are described below and load only after you choose the corresponding category.

3. How We Use Your Data

We will only use your personal data when the law allows us to. The most common uses of your personal data are:

• To provide our services, including digital marketing, content production, and data analysis support.
• To manage our relationship with you, including responding to inquiries, providing customer support, and notifying you about changes to our services or privacy policy.
• To improve our website and services by analyzing how visitors interact with our site and using those insights to improve functionality and content.
• To send marketing communications when you have consented to receive them. You can unsubscribe at any time.
• To calculate, display, store, and email a requested marketing budget report. This transactional report does not require newsletter consent.
• To review aggregated calculator inputs and outcomes so we can improve the usefulness and accuracy of the tool.
• To securely store user data for as long as necessary to fulfill the purposes outlined in this policy.
• To run advertisements or remarketing experiences when relevant advertising tools are in use.

4. Legal Basis for Processing Your Data

• Consent
• Contract
• Steps taken at your request, including generating and delivering a calculator report
• Legal Obligation
• Legitimate Interests, where those interests do not override your rights and freedoms

5. Data Sharing and Disclosure

We disclose personal data to the providers described below for the stated purposes. When you enable advertising, Meta receives browsing and device information; this may constitute sharing for cross-context behavioral advertising under applicable US state privacy laws. You can decline or withdraw advertising consent through Cookie settings.

• Service Providers who assist in operating our website or providing our services and who are obligated to keep your information confidential.
• Our website and database hosting providers, including Vercel and its connected Postgres infrastructure, which store calculator submissions and operate the application.
• Resend, which processes the email address and report content needed to deliver calculator reports and internal submission alerts.
• Buttondown, which receives your email address only when you separately choose to subscribe to CaJu marketing communications.
• Google Analytics and Vercel Analytics receive website usage information when you enable Analytics. Google may use cookies and device identifiers to measure visits and interactions. Vercel Analytics provides aggregate website measurement.
• Meta receives public website PageView events, page URLs, browser and device information, IP addresses, and cookie identifiers when you enable Advertising. This supports advertising measurement, attribution, and remarketing audiences. Meta processes this information under its own privacy policy. We do not configure advanced matching or send form field contents to Meta Pixel.
• Legal Compliance if disclosure is required by law or in response to valid public-authority requests.

6. International Data Transfers

Your personal data may be transferred to and processed in countries other than the country in which you are resident. Where that happens, we take appropriate safeguards to require that your personal data remains protected in accordance with this Privacy Policy, including the use of appropriate contractual protections where necessary.

7. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for legal, accounting, or reporting requirements.

8. Your Data Protection Rights

Under applicable privacy law, including GDPR, Brazil's LGPD, and US state privacy laws where relevant, you may have the following rights regarding your personal data. Contact caju@caju-creative.com to exercise your rights:

• Right to Access
• Right to Rectification
• Right to Erasure
• Right to Restrict Processing
• Right to Data Portability
• Right to Object
• Right to withdraw consent and opt out of sharing for targeted advertising. Use Cookie settings in the footer; we also honor Global Privacy Control by keeping advertising disabled.

9. Data Security

We take reasonable steps to protect your personal data from unauthorized access, use, alteration, and disclosure. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

10. Limited Liability

CaJu-Creative.com is provided on an "as is" and "as available" basis. We make no warranties or representations, either express or implied, about the completeness, accuracy, reliability, suitability, or availability of the website or the information, products, services, or related graphics contained on the website for any purpose.

To the fullest extent permitted by law, we will not be liable for any loss or damage, including indirect or consequential loss or damage, or any loss or damage arising from loss of data or profits arising out of, or in connection with, the use of this website.

11. Third-Party Links

Our website may contain links to third-party websites. Those sites have their own privacy policies, and we are not responsible for their content or privacy practices.

12. Children's Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal data from children under 16. If we become aware that we have inadvertently received personal data from a child under 16, we will delete such data from our records.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and the date of the latest revision will be indicated at the top of the policy.

14. Cookies, Analytics, and Advertising Choices

This policy covers caju-creative.com and cajucreative.com. On public website pages, Analytics and Advertising are off until you choose to enable them. Reject optional is as accessible as Accept all. You can select each category separately or reopen Cookie settings in the footer at any time. Essential services remain available when you reject optional tracking.

Google Analytics 4 and Vercel Analytics load only with Analytics consent. Google advertising storage, advertising personalization, and Google signals remain disabled in this implementation. Meta Pixel loads only with Advertising consent and sends PageView events on public pages. These website trackers are not loaded on client portal, sign-in, admin, or API routes.

We store your choice in local storage under caju-cookie-consent-v1 for 180 days, after which we ask again. Preferences apply to the browser and website origin where you made them; another browser, device, or domain may require a separate choice. If preference storage is unavailable, optional tracking remains disabled.

Google Analytics may set _ga and _ga_* cookies (typically up to two years, depending on provider settings). Meta may set _fbp and _fbc cookies (typically up to 90 days). Provider settings and browser restrictions can change these durations. Withdrawing a category stops future tracking by that category, clears its accessible first-party cookies, and reloads the page to unload the tracking scripts. This does not erase data already received by providers; contact us about applicable deletion rights.

Global Privacy Control, when enabled in your browser, overrides Advertising consent. Optional trackers are also inactive when JavaScript is disabled. Essential portal authentication cookies and security logs are separate from marketing tracking.

15. Contact Us

If you have any questions or concerns about this Privacy Policy or our practices, or if you wish to exercise your rights, please contact us at:

Email: caju@caju-creative.com

Address: Heirloom Ct., Turlock, CA, 95382